A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few the reason why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a third party doing a explore an identical or similar mark as yours will observed that you already own the mark, and is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. Method to party is used on notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in earth.
Social media is an important resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in place to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s social networks account. See the venue’s policies for info. However, I realize that whenever complain to social media site of such wrongdoing and claim that another is usually your brand without permission, the social sites administrator responds with a request of proof of ownership of the subject company name. A trademark registration gives compelling proof of brand wardrobe.
Registering your mark shows a persistence for your brand name and shows prospects that perseverance. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that are indifferent or in order to other parties’ trademarks or known brands with the one purpose of selling them (to the rightful owner) high level. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register an internet site name that is identical or similar to ones trademark.
Trademark registration can go on for as long as you continue using the mark in commerce. Usually are some businesses that have registered trademarks that are over century old.
Trademark registration may not necessarily for every business. However, there a variety of compelling benefits of protecting your brand since you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.